Words of wisdom for naming your business

An important step in starting your business is naming it. Your name will provide a foundation for every marketing effort you ever launch. If the name that you have chosen is currently being used or trademarked by another company, obviously try a different name. To do otherwise is a recipe for trouble.

A trademark search is a smart investment before officially adapting your name.

Your business needs legal virus protection

Smart Business Planning requires preventing problems and making sure that your business is being protected from potential trouble.

Your computer has the latest anti-virus software, but is your business protected from potentially damaging litigation?

Contact the Law Office of Frederic R. Abramson at 212-233-0666 for a free business tune up.

In Search of a billion in revenue

Is your company in search for a billion in new revenue? The New York Times, in the special small business section on May 1, discusses how the Google's of the world experienced growth:

1. They had a breakthrough value position;
2. They exploited a high growth segment;
3. They secured marquee customers;
4. They build alliances with larger companies;
5. They split management duties, with one executive running day to day operations and the other executive concentrating on building markets.