Mother sues Coors for death of her underage son

A 19 year old man drinks more than a few Coors beers at a party. He then takes his girfriend's car and dies when he hits a pole driving 90 mph. The mother brings an action against Coors blaming them for the death of her son. Should Coors be responsible for the death of underage drinkers because they "glorify the culture of youth, sex and glamour while hiding the dangers of alcohol abuse and addiction?"